Jeff Friday Media (JFM) is a Los Angeles-based entertainment company producing events, film and television focused on Black and Brown culture.
Its mission is to create live experiences and content that convey aspects of humanity and achievement, often dismissed or overlooked, in the portrayal of people of color in popular entertainment.
As part of its formation, JFM acquired ABFF Ventures LLC, an organization recognized in the Hollywood community for creating platforms that showcase and promote distinctive Black and Brown talent. Its tent-pole properties are the American Black Film Festival and ABFF Honors, both founded by JFM CEO Jeff Friday.
In 2020, JFM secured a motion picture development deal with Sony Pictures Entertainment and launched ABFF PLAY, a live and on-demand streaming service featuring free and pay-per-view content.
JFM recently announced a scripted television partnership with Endeavor Content/POV and a first-look deal for unscripted film and television with Warner Media.